Most valued Chinese e-commerce unicorn companies 2022

SHEIN, an online fashion platform founded in Nanjing in 2008, is the highest valued e-commerce and direct-to-consumer unicorn in China. As of October 2022, the company's value was estimated at 100 billion U.S. dollars. Along with Xiaohongshu, Xingsheng Selected, and Chehaoduo, they are the only Chinese e-commerce startups that have achieved 'decacorn' status, i.e. unicorns worth 10 billion dollars or more.

Most valued e-commerce and direct-to-consumer unicorns in China as of October 2022 (in billion U.S. dollars)

Characteristic	Valuation in billion U.S. dollars
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Release date

October 2022

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Region

China

Survey time period

October 2022

Supplementary notes

A unicorn company is a privately owned startup that has a current valuation of one billion U.S. dollars or over. Once a company has gone public (IPO) or has been acquired it is no longer termed as a unicorn.

Where companies crossed industries, the major category was used as determined by the source. Where companies have multiple countries listed the country of headquarters has been used.

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