
Fundraising amount of live commerce platforms in the U.S. 2022
As of November 2022, Whatnot, a U.S. community marketplace offering live shopping services, accumulated venture capital investments for nearly 485 million U.S. dollars. Among the startups analyzed, Firework, a platform for web story video creation, came in second place, raising close to 270 million dollars. The live video development platform, Mux, had received approximately 174 million in funding.