Most valued U.S. e-commerce unicorn companies 2022

Online retail company Fanatics was the most valued e-commerce and direct-to-consumer startup in the United States as of October 2022. The unicorn company reached a valuation of 27 billion U.S. dollars, followed by Thrasio, an Amazon aggregator, whose worth stood at 10 billion.

Most valued e-commerce and direct-to-consumer unicorns in the United States as of October 2022 (in billion U.S. dollars)

Characteristic	Valuation in billion U.S. dollars
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Release date

October 2022

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Region

United States

Survey time period

October 2022

Supplementary notes

A unicorn company is a privately owned startup that has a current valuation of one billion U.S. dollars or over. Once a company has gone public (IPO) or has been acquired it is no longer termed as a unicorn.

Where companies crossed industries, the major category was used as determined by the source. Where companies have multiple countries listed the country of headquarters has been used.

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