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Global attitudes to environmentally friendly/socially minded apparel brands in 2017

Share of consumers willing to pay more for environmentally friendly/socially minded apparel brands worldwide in 2017, by generation

by Liam O'Connell, last edited Nov 26, 2018
Global attitudes to environmentally friendly/socially minded apparel brands in 2017 This statistic shows the share of global consumers willing to pay more for environmentally friendly/socially minded apparel brands in 2017, by generation. In 2017, almost three quarters of Generation Z respondents, 74 percent, were willing to pay more for products from apparel brands that were environmentally friendly/socially minded.
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Share of consumers willing to pay more for environmentally friendly/socially minded apparel brands worldwide in 2017, by generation

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