Claims and certifications on food or beverage product packaging that have influence on purchasing behavior in the United States as of 2017*
U.S. food packaging claims and certifications influence on consumer behavior 2017
This statistic shows the results of a survey on the influence on consumer purchasing behavior that various claims and certifications listed on food or beverage product packaging have in the United States as of 2017. Some 66 percent of survey respondents stated that the presence of the USDA Organic certification on food product packaging makes them either much or somewhat more likely to purchase that item.
Claims and certifications on food or beverage product packaging that have influence on purchasing behavior in the United States as of 2017*
Share of respondents
Energy Star Certified79%
Animal Welfare Approved77%
Certified Pesticide Residue Free75%
Certified Humane74%
American Grassfed70%
Non-GMO Project verified68%
USDA Organic66%
Fair trade65%
GAP 5-Step Animal Welfare Rating Program62%
Rainforest Alliance Certified62%
Transitional Organic61%
Certified Carbon Neutral60%
Food Alliance Certified59%
MSC Certified58%
Fair for life58%
ASC Certified58%
FSC Certified57%
Demeter Certified Biodynamic55%
Certified B Corporation53%
Oregon Tilth Certified Organic51%
Certified Halal34%
Certified Vegan33%
Certified Kosher31%
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Sources

Release date

January 2018

Region

United States

Survey time period

April to May, 2017

Number of respondents

2,004 respondents

Age group

18-71 years

Special properties

Research Now consumer panel

Method of interview

Online survey

Supplementary notes

* Claims and/or certifications that cause consumers to be much more or somewhat more likely to purchase a product.

U.S. food packaging claims and certifications influence on consumer behavior 2017
This statistic shows the results of a survey on the influence on consumer purchasing behavior that various claims and certifications listed on food or beverage product packaging have in the United States as of 2017. Some 66 percent of survey respondents stated that the presence of the USDA Organic certification on food product packaging makes them either much or somewhat more likely to purchase that item.
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