This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse in-store by consumers in the United States in 2016, by department. That year, consumers were 9.4 percent more likely to purchase products from the frozen department on impulse while shopping in-store, as opposed to online.
Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department
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Statistics on "Food shopping behavior in the U.S."
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Nielsen. (March 10, 2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department." Chart. March 10, 2017. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. (2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast Moving Consumer Goods (Fmcg) Products More Likely to Be Bought on Impulse In-store by Consumers in The United States in 2016, by Department." Statista, Statista Inc., 10 Mar 2017, https://www.statista.com/statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen, Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department Statista, https://www.statista.com/statistics/296429/gen-yers-share-of-impulse-purchases-in-the-us-by-category/ (last visited February 18, 2020)
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