FMCG products likely to be bought on impulse in-store U.S. 2016, by department

This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse in-store by consumers in the United States in 2016, by department. That year, consumers were 9.4 percent more likely to purchase products from the frozen department on impulse while shopping in-store, as opposed to online.

Fast moving consumer goods (FMCG) products more likely to be bought on impulse in-store by consumers in the United States in 2016, by department

Impulse shopping likelihood percentage
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Source

Release date

March 2017

Region

United States

Survey time period

2016

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Statistics on "Food shopping behavior in the U.S."

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