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Why Japanese consumers spend more money on certain daily necessities 2017

Published by C. Diep, Sep 24, 2019
This statistic presents the results of a survey conducted in 2017 about why Japanese consumers spend more money on certain daily necessities. The survey revealed that the majority of respondents, almost 50 percent, were the opinion that pricier consumer goods meant higher quality.

Main reasons for choosing more expensive options of fast moving consumer goods (FMCG) in Japan as of October 2017

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Source

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Release date

December 2017

Region

Japan

Survey time period

October 6 to 27, 2017

Number of respondents

393 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which reasons increase the likelihood to buy the more expensive option?"

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