E-commerce consumer spending annual growth in Japan 2017, by category

The statistic presents the annual change of consumer expenditure on online retailing in Japan in 2017, broken down by category. As of the measured period, consumer e-commerce spending on food and personal care products increased the most by growing 12 percent compared to the previous year. Digital music sales in Japan decreased by two percent, showing the only negative development within the Japanese e-commerce sector in 2017.

Annual change of e-commerce consumer expenditure in Japan in 2017, by category

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Release date

January 2018



Survey time period


Supplementary notes

The source provides the following information: "Figures are based on estimates of full-year consumer spend in 2017, and do not include B2B spend."

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Statistics on "E-commerce in Japan"

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