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E-commerce consumer spending in Japan 2019, by category

In 2019, the consumers spending on travel-related products and services purchased online amounted to around 53.4 billion U.S. dollars, the highest amount within the Japanese e-commerce sector. Digital music fell behind the furthest among consumer goods, with expenditures remaining below one billion dollars.

Value of e-commerce consumer expenditure in Japan in 2019, by category

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Release date

February 2020



Survey time period


Supplementary notes

The source provides the following information: "Figures are based on estimates of full-year consumer spend in 2019, and do not include B2B spend."

1 U.S. dollar equals about 105.72 Japanese yen or 0.84 euros as of August 2020.

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Statistics on "Rakuten"

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