Leading app categories accessed after shopping online in the U.S. 2017

This statistic presents the most common app categories accessed by online shoppers after shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers after shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 18.9 percent usage reach after shopping device sessions.

Most common app categories accessed after shopping device sessions in the United States as of December 2017

Share of total sessions
Shopping23.3%
Communication and social18.9%
Search and reference9.5%
Utilities and tools4.3%
Entertainment4.2%
Business4%
News and weather3.4%
Finance2.9%
People, family, and lifestyle2.7%
Productivity2.5%
Games1.9%
Technology1.6%
Travel1.1%
Photo and video0.9%
Health and fitness0.8%
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Source

In cooperation with
Verto Analytics
Release date

February 2018

Region

United States

Survey time period

December 2017

Age group

18 years and older

Supplementary notes

Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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