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Share of U.S. consumers willing to switch to premium personal care products 2016

This statistic shows the willingness of consumers to upgrade to selected premium personal care products in the United States as of 2016. As of 2016, 52 percent of U.S. consumers stated that they were willing to trade up for premium shaving need products, which was well above the 26 percent figure for the personal care category in general.

Consumer willingness to upgrade to premium personal care products in the United States as of 2016*

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Release date

December 2016


United States

Survey time period

March 1 to 23, 2016

Number of respondents


Special properties

Respondents from across 63 countries

Supplementary notes

*Number of U.S. consumers who participated in the survey is not provided by the source as the source does not give a breakdown of the survey participants by country.

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Statistics on "Bath & Body Works"

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