Revenue of Matas 2012-2019

The Danish cosmetics and personal care retailer Matas operates stores in Denmark and Sweden as well as an own online shop. Overall, the chain of drug stores’ revenue increased in the financial period from 2012/13 to 2018/19. In this financial year, Matas generated a revenue of roughly 3.5 billion Danish kroner. As of June 2019, when the retailer’s revenue stood at nearly 3.3 billion Danish kroner, it was leading among all companies in the cosmetics, perfume and hairdressing industry in Denmark. Measured by its revenue, L’Oreal Denmark ranked second, followed by Normal.

 Matas’ online shop 

According to a survey, the health and beauty retailer’s online shop was among the 20 most often used web shops in Denmark in 2018. After respondents have been asked from which online shop they have shopped the last time, Matas came in 15th position in the ranking.

Matas in Sweden 

    In 2018, the company was also one of the leading personal care retailers in Sweden based on revenues. In this year, it ranked sixth, having a revenue of two million euros. By comparison, Apoteket ranked first with a revenue of approximately 1.9 billion euros. Apoteket AB offers prescription and non-prescription drugs as well as health care products to customers in the country.

Annual revenue of Matas from 2012/13 to 2018/19

Revenue in million DKK
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Release date

May 2019



Survey time period

2012/13 to 2018/19

Special properties

refers to financial years starting on April 1 and ending on March 31

Supplementary notes

Matas is the largest health and beauty retailer in Denmark. The chain of drug stores also sells personal hygiene products and other home goods.

Some figures have been taken from previous publications.

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Statistics on "Cosmetics and body care industry in Denmark"

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