The Polish cosmetics market is diverse in terms of capital. Companies belonging to global manufacturers, such as L'Oréal, Procter&Gamble, Beiersdorf, Colgate Palmolive, operate here. The market also includes influential local manufacturers. The largest domestic companies are Ziaja, Eveline, Bielenda, or Inglot. In the ranking of the most popular cosmetic brands, those Polish producers also hold leading positions.
The beauty industry offers a wide range of products, including items for skin, hair, mouth, perfume, and color cosmetics. The most popular cosmetics in 2018 were for face care. Mascara was the favorite color cosmetic. Shampoos dominated among hair care goods, and the most popular body care products were shower gel and antiperspirant. Consumers in Poland are increasingly aware of the cosmetics they choose. Among their least favorite products, that they do not intend to use are bath bombs, bath powders, as well as slimming or anti-cellulite balms. It is worth to mention that natural cosmetics are also becoming increasingly popular. Consumer awareness is also improving in Poland. Issues of local production, social and environmental responsibility of the producer and business ethics are mentioned as essential factors in the choice of cosmetics.
In the coming years, the Polish economy should continue to grow, and with it, the cosmetics industry. According to Statista's Consumer Market Outlook, revenues in the beauty and personal care market in Poland are expected to increase to 5.04 billion U.S. dollars by the end of 2023.