Leading men's skin care brands ranked by revenue in Denmark 2018

In 2018, Biotherm was the leading skin care brand for men in Denmark. The French luxury skin care company owned by L'Oréal generated around 20 million Danish kroner. Second ranked the American brand Clinique with a revenue of roughly 3.1 million Danish kroner. In the same order, both brands also led the ranking for women’s skin care brands that year. The revenues of all skin care brands, however, were significantly higher for women’s products than for men’s products. Biotherm made nearly 82.6 million Danish kroner by selling products for women, followed by around 60.2 million Danish kroner generated by Clinique.

 Sales growth of women’s skin care brands 

   In the same year, Biotherm showed a growth in sales of approximately 16 percent compared to the same period one year before. On the other hand, sales of Clinique women’s skin care products decreased by almost four percent. Compared to the previous year, the Danish skin care manufacturer Ole Henriksen had the highest sales growth of over 41 percent in 2018.

Beauty treatment and skin care industry 

   From mid-2017 to mid-2019, the beauty treatment industry’s revenue in Denmark fluctuated. Overall, it grew from 241 million Danish kroner in the second quarter of 2017 to 297 million Danish kroner in the second quarter of 2019.

Leading skin care brands for men in Denmark in 2018, by revenue

Revenue in thousand DKK
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Release date

May 2019



Survey time period


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Statistics on "Cosmetics and body care industry in Denmark"

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