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Viewership share of feature films airing on general entertainment channel (GEC) television across India in 2016, by socioeconomic class*
Viewership share of films airing on GEC TV in India 2016 by socioeconomic class
This statistic displays the results of a survey about the viewership share of feature films airing on general entertainment channel (GEC) television across India in 2016, by socioeconomic class. Around 45 percent of the audience of feature films airing on general entertainment channels in the country had a NCCS class of C during the measured time period.
Viewership share of feature films airing on general entertainment channel (GEC) television across India in 2016, by socioeconomic class*
Share of audience
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Source

Release date

July 2017

Region

India

Survey time period

2016

Supplementary notes

*Percentage share of average impressions in thousands.

Note: The NCCS (New Consumer Classification System) is used to classify households based on the education of the primary wage earner and the number of specific consumer durables owned by the family. For example, NCCS A refers to households with the highest number of consumer durables owned, and with the highest level of education. NCCS E refers to households with the lowest number of consumer durables owned, and with little or no literacy skills.

Viewership share of films airing on GEC TV in India 2016 by socioeconomic class
This statistic displays the results of a survey about the viewership share of feature films airing on general entertainment channel (GEC) television across India in 2016, by socioeconomic class. Around 45 percent of the audience of feature films airing on general entertainment channels in the country had a NCCS class of C during the measured time period.
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