Television viewership in India 2018-2023
Television viewership in India has declined since 2020, measuring an average minute audience (AMA) of approximately 1.5 trillion in 2023. The spike in viewership in 2020 was attributed to the coronavirus pandemic restricting people to their homes thereby increasing television viewing. Despite the decrease in viewership in 2023, television continued to be the country's largest media, reaching over 500 million households.