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Market share of the top five cereal companies in the United States in 2017

With approximately 30 percent, the Kellogg Company led the breakfast cereal market in 2017. General Mills came a close second that year. Kellogg’s is responsible for popular breakfast cereals, such as Corn Flakes, Frosted Flakes, and Froot Loops.


Kellogg’s, which was founded over 100 years ago, generated more than half of its global net sales in the United States in 2018. Over eight billion U.S. dollars’ worth of net sales were earned in the United States, while net sales numbers from all other countries amounted to almost five and a half billion. In the same year, Kellogg’s advertising expenditures amounted to some 750 million U.S. dollars, a significant decrease when compared to the 2010-2014 period.

Popular breakfast cereal brands

In 2019, the most commonly eaten brand of breakfast cereal by the U.S. population was Cheerios, which is an American brand created by General Mills, one of Kellogg’s main competitors. Kellogg’s Frosted Flakes and Corn Flakes stood in third and fifth place respectively that year.

Market share of the leading breakfast cereal companies in the United States in 2017

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Release date

August 2017


United States

Survey time period


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