Global advertising expenditure of Kellogg's 2010-2021

In 2021, the Kellogg Company spent a around 790 million U.S. dollars on advertising. The company’s ad spending in 2021 was at its highest since 2015. Kellogg's is a multinational consumer goods company with a focus on breakfast cereals and convenience foods. The company is headquartered in Battle Creek, MI, United States.

The Kellogg Company

Kellogg Co. was one of the largest food and beverage companies in North America: with over 8.3 billion U.S. dollars in sales, the enterprise currently ranks 17th. Not only was Kellogg Co. one of the leading companies within the country, Kellogg’s was also one of the most valuable food brands in the world. In 2021, Kellogg’s had a brand value of over six and a half billion U.S. dollars.

TV advertising in North America

Companies in North America, especially in the United States, spend significant amounts of their capital on television advertising for their brands. In North America, some 64.5 billion U.S. dollars are spent annually on TV advertising. In the United States, CBS, NBC, and ABC were the leading broadcast TV networks in terms of ad spend.