In the Australian tablet market of 2023, Apple and Samsung were the key players, with Apple having the majority share of 80 percent. Samsung came second, with a market share of 17 percent.
 Tablet usage in Australia
Tablet usage in Australia is quite prevalent, with many people utilizing this device for a range of purposes. In 2017, around 50 percent of the total population used tablets, and this number was forecasted to reach around 53 percent by 2022. Tablets are commonly used for entertainment activities such as streaming videos and playing games, as well as browsing the internet and social media. In a recent survey about communications and media in Australia, 24 percent of respondents claimed that they accessed the internet via tablet computer multiple times a day.
 Consumer electronics in Australia
Consumer electronics ownership in Australia is high, with most of the population owning a range of devices. Smartphones are the most prevalent consumer electronics device owned by Australians, followed by TV, laptops, and headphones. Other commonly owned gadgets include tablets and gaming consoles. Overall, the high ownership rates of consumer electronics in Australia demonstrate the country's tech-savvy population and their desire to stay connected and up to date with the latest technological advancements.
Market share of tablet vendors in Australia from 2012 to 2023
Characteristic
Apple
Samsung
Unknown
Google
Microsoft
Asus
Acer
Sony
Amazon
Motorola
Lenovo
RIM
Xiaomi
Huawei
Other
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StatCounter. (February 16, 2024). Market share of tablet vendors in Australia from 2012 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/
StatCounter. "Market share of tablet vendors in Australia from 2012 to 2023." Chart. February 16, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/
StatCounter. (2024). Market share of tablet vendors in Australia from 2012 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/
StatCounter. "Market Share of Tablet Vendors in Australia from 2012 to 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/
StatCounter, Market share of tablet vendors in Australia from 2012 to 2023 Statista, https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/ (last visited September 01, 2024)
Market share of tablet vendors in Australia from 2012 to 2023 [Graph], StatCounter, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/861596/australia-tablet-vendors-market-share/