Most daily viewed social networks in France 2018-2019

The percentage of daily users of Instagram increased from 13 percent of respondents to 18 percent between 2018 and 2019, according to an annual survey conducted by Harris Interactive. Although slightly dropping one percentage point, Facebook remains the most daily used social media platform among the French. The messaging apps Messenger (Facebook) and WhatsApp gained a few percentage points in 2019.  

Social media uses in France

  Throughout the years, social media platforms have become sources for different kinds of behavior in France: searching for news, information on brands or interacting with pages of NGOs for instance. Furthermore, looking at the uses of French aged between 16 and 25 years old, it appears that young adults rather used social networks as Instagram and Snapchat - both specialized around image and video sharing.

Personal data concerns

  This shift in social media usage can also be a consequence of a growing distrust of French Facebook users in the platform: 67 percent of users surveyed on this topic stated being concerned about the use of personal data on Facebook.
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Daily penetration rate of social networks in France in 2018-2019, by platform
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