Most important product information features in webshops in Sweden 2018

Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018

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Sources

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Release date

May 2018

Region

Sweden

Survey time period

Q1 2018

Number of respondents

4 consumer surveys*

Age group

18-79 years

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

* Sources have conducted four consumer studies in Q1, 2018: February, 1,508 respondents; March, 1,617 respondents; April, 1,612 and 3,139 respondents.

The figures represent the share of respondents who thought the named features were "fairly important" or "very important".

This question was phrased by the source as follows: "Hur viktiga anser du att nedanstående faktorer är gällande produktinformation när du handlar från en webbutik?"

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