Loyalty programs: importance of data privacy among consumers in Germany 2016

How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

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Release date

April 2017

Region

Germany

Survey time period

October 6 - 21, 2016

Number of respondents

322 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

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Statistics on " Online privacy in the United Kingdom (UK) "

Other statistics that may interest you Online privacy in the United Kingdom (UK)

Overview

8

User attitudes toward privacy and awareness

6

Consumer approach to data privacy

5

User actions toward online data protection

7

Privacy actions by user demographic

8

Online harassment

6

Awareness of data privacy rights

5

Further related statistics

10
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