Loyalty programs: importance of data privacy among consumers in Germany 2016

This statistic shows the results of a 2016 survey in which consumers in Germany were asked how important the following factors are for them when it comes to collecting personal data in the context of a loyalty program. For those surveyed, transparency and understandable terms and conditions appear to be most crucial when using loyalty programs, with 57 percent percent of respondents quoting these factors as quite important.

How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

Quite importantRather importantRather unimportantNot important
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Release date

April 2017



Survey time period

October 6 - 21, 2016

Number of respondents

322 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

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Statistics on "Online privacy and data protection in the European Union (EU)"

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