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Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018

by A. Guttmann, last edited Jan 30, 2019
Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018 The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
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Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018

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by A. Guttmann, last edited Jan 30, 2019
The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
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