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Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018

Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018 The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
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Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018

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The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
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Release date
July 2018
Region
United States
Survey time period
June 2018
Number of respondents
317 respondents
Special properties
among marketers and agency professionals
Method of interview
Online survey
Supplementary notes
Question: At what stages of campaign execution are you comfortable allowing AI-enabled ad tech to automate?
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