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Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018
Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018
AgencyMarketer
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Sources

Release date

July 2018

Region

United States

Survey time period

June 2018

Number of respondents

317 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: At what stages of campaign execution are you comfortable allowing AI-enabled ad tech to automate?

Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
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