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Penetration rate of selected VoD services in the Netherlands 2017

Share of respondents who indicate they use Netflix, YouTube and Ziggo GO for Video on Demand (VoD) in the Netherlands as of 2017

by Raynor de Best, last edited Jul 11, 2019
Penetration rate of selected VoD services in the Netherlands 2017 This statistic shows the results of a survey question on the penetration rate of selected Video on Demand (VoD) services in the Netherlands in 2017. During the surveyed period in 2017, 35 percent of the respondents indicated they used YouTube for Video on Demand. This was a higher response than for Netflix, which reached a penetration rate of 19 percent.
As of 2017, the number of paid VoD subscriptions for Netflix services far exceeded the number of subscriptions with other providers. In 2017, roughly 2.4 million households in the Netherlands had paid Netflix Video on Demand subscriptions, whereas the number of subscriptions with the other providers considered was below 400,000.
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Share of respondents who indicate they use Netflix, YouTube and Ziggo GO for Video on Demand (VoD) in the Netherlands as of 2017

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Statistics on "Video on demand in the Netherlands"
  • Market size: a) population and infrastructure
  • Market size: b) VoD services in Dutch society
  • Netflix
  • Videoland, NPO Start, RTL XL, Ziggo, YouTube, Disney+
The most important statistics
  • Viewing behavior
  • Devices used for watching video content (i.e. OTT, smartphone use)
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