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Penetration rate of selected VoD services in the Netherlands 2017

This statistic shows the results of a survey question on the penetration rate of selected Video on Demand (VoD) services in the Netherlands in 2017. During the surveyed period in 2017, 35 percent of the respondents indicated they used YouTube for Video on Demand. This was a higher response than for Netflix, which reached a penetration rate of 19 percent.

As of 2017, the number of paid VoD subscriptions for Netflix services far exceeded the number of subscriptions with other providers. In 2017, roughly 2.4 million households in the Netherlands had paid Netflix Video on Demand subscriptions, whereas the number of subscriptions with the other providers considered was below 400,000.

Share of respondents who indicate they use Netflix, YouTube and Ziggo GO for Video on Demand (VoD) in the Netherlands as of 2017

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Release date

March 2018



Survey time period


Number of respondents


Age group

18 years and older

Special properties

representative for Dutch population

Method of interview

Panel survey

Supplementary notes

* The number provided is the overall number of respondents. The source does not indicate the number of respondents for this specific question.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source does not provide information regarding multiple answering options.

The source does not specify the date of the survey.

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