U.S. consumer feelings about direct-to-consumer pharmaceutical ads in 2017

This statistic shows the percentage of survey respondents that felt select ways about direct-to-consumer pharmaceutical marketing in the United States as of 2017. According to the data, 88 percent of respondents felt that direct-to-consumer ads "tell people about new treatments".

Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017

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Sources

Release date

July 2018

Region

United States

Survey time period

April 2017

Number of respondents

1,564 consumers

Supplementary notes

Original question: "How strongly do you agree or disagree with each statement?"

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