U.S. consumer feelings about direct-to-consumer pharmaceutical ads in 2017

Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017

by Statista Research Department, last edited Jan 8, 2019
U.S. consumer feelings about direct-to-consumer pharmaceutical ads in 2017 This statistic shows the percentage of survey respondents that felt select ways about direct-to-consumer pharmaceutical marketing in the United States as of 2017. According to the data, 88 percent of respondents felt that direct-to-consumer ads "tell people about new treatments".
Show more

Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017

Loading statistic...
Percentage of respondents
DTC ads allow people to be more involved in their health care79%
DTC ads alert people to symptoms that are related to a medical condition they may have81%
DTC ads tell people about new treatments88%
Percentage of respondents
DTC ads allow people to be more involved in their health care79%
DTC ads alert people to symptoms that are related to a medical condition they may have81%
DTC ads tell people about new treatments88%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited Jan 8, 2019
This statistic shows the percentage of survey respondents that felt select ways about direct-to-consumer pharmaceutical marketing in the United States as of 2017. According to the data, 88 percent of respondents felt that direct-to-consumer ads "tell people about new treatments".
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Pharmaceutical trends in Europe"
  • Overview
The most important statistics
  • European Pharmaceutical companies
  • Self-medication market
  • Employment
  • Clinical Trials
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.