Share of consumers who paid for a printed newspaper Australia 2016 and 2018 by age
Global context and online subscriptions
The share of Australians who have physical or digital news subscriptions remains below 50 percent; 39 percent of mature adults had a subscription, whereas only six percent of trailing millennials had one. Uptake of paid online news subscriptions are still falling slightly behind printed newspapers. In the same year, just under 30 percent of under 35s said they paid for an online subscription and 17 percent of over 35s.
The Australian printed newspaper and book market has, in recent years, paralleled global trends; year on year, industry turnover has fallen, dropping below three billion Australian dollars for the first time in 2018.
Media brand trust
Nationally, most Australians trust the country’s media outlets. In a 2020 survey, ABC news was the most trusted media band; 72 percent of respondents said they trusted the company compared to 12 percent who said they did not. SBS news achieved a similar score; 71 percent said they trusted them, and ten percent did not.