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Newspaper readership in Italy 2006-2018, by reading frequency

Number of newspaper readers in Italy from 2006 to 2018, by reading frequency* (in 1,000 readers)

by Daniela Coppola, last edited Aug 9, 2019
Newspaper readership in Italy 2006-2018, by reading frequency From 2006 to 2018, both print and digital newspaper readership have decreased very sharply in Italy. While in 2006 almost 13 million people read newspapers on a regular basis (at least five times per week), in 2018, only 7.2 million people still used to do that. The trend is even lower where occasional readers are concerned - i.e. those who read newspapers at least once a week. If in the first case the decrease reached 5.5 million units, in the second almost ten million readers stopped to inform themselves through written articles.
Written articles? No, thanks

This sharp decline could be explained in different ways. One of the most obvious reasonings could be attributing it exclusively to the fall in print press sales. Beside the overall decline of print newspapers however, a mild decrease occurred in online news consumption as well. This is clear evidence of the fact that not only sales of printed newspapers decreased, but also that this decline has not been counterbalanced by an increase of online copies. Because of this reason, it is possible to conclude that Italians are, in general, less and less interested in reading written articles. Instead, they prefer to inform themselves through social networks and TV, as this statistic shows.

A different trend across Europe

The conclusion proposed in the previous paragraph cannot be generalized for all European countries. Indeed, across Europe, the share of people reading online newspapers and magazines increased by almost ten percent from 2013 to 2017 , while Italy seems not to follow such European trend.
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Number of newspaper readers in Italy from 2006 to 2018, by reading frequency* (in 1,000 readers)

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