Canadian alcohol preferences 2018

According to a survey carried out in July 2018 which asked Canadian adults which types of alcohol they prefer to drink, wine was stated by 50 percent of respondents as one of their top three choices. Domestic and imported beer ranked in second and third places, with a 31 and 24 percent share of the vote respectively.

Canadian wine market

Canadian consumers’ love of the fermented grape beverage has no doubt contributed to its growing retail sales. In 2018, sales of wine amounted to approximately 10.62 billion U.S. dollars in Canada and are forecast to reach around 13.23 billion dollars by 2022.

Canadian wine preferences

Over one quarter of respondents claimed that red was their favorite type of wine to drink in a recent survey. Just over 21 percent of Canadians preferred white, whilst 10 percent liked red and white wine equally. When buying wine, price is the leading purchase criterion, followed by recommendations from friends and family and the country of origin. Of those consumers who have a preferred wine origin , Canadian wine is the most popular and European ranked in second place.

Favorite alcoholic beverages in Canada as of July 2018, by drink type*

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Release date

August 2018



Survey time period

July 11 to 16, 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

Angus Reid Forum members

Method of interview

Online survey

Supplementary notes

*The question was phrased by the source as follows: "What types of alcohol would you say you prefer to drink, regardless of how often is it that you drink each one? Choose up to 3"

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Statistics on "Alcohol consumption in Canada"

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