Most chosen health & beauty brands in the Ireland 2018, by consumer reach points

Published by
Dominique Petruzzi,
Feb 2, 2022
This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Ireland in 2018. That year, Colgate was the leading brand for health and beauty in Ireland, with approximately eight million consumer reach points. Nivea and Dove ranked in second and third place, with six million and four million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in Ireland in 2018 (in millions)

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Release date

March 2020

Region

Ireland

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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