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Most chosen home care brands in the Portugal 2018, by consumer reach points

Published by Emma Bedford, Nov 24, 2020
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Portugal in 2018. That year, Renova was the leading brand for home care in Portugal, with approximately nine million consumer reach points. Cif, Fairy and Sonasol ranked in second and third place, with six million and five million consumer reach points each, respectively.

Leading 20 home care brands ranked by consumer reach points* in Portugal in 2018 (in millions)

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Source

Release date

February 2020

Region

Portugal

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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