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Most chosen home care brands in Russia 2019

Published by D. Elagina, Nov 9, 2020
In 2019, Zewa was the leading brand for home care in Russia, with approximately 105 consumer reach points, which is a measure of brand penetration and consumer choice. Fairy and Iz Naberezhnykh Chelnov ranked second and third in that segment with 72 and 65 CRPs nationwide, respectively.

Leading 20 home care brands ranked by consumer reach points in Russia in 2019

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Sources

Release date

May 2020

Region

Russia

Survey time period

November 2018 to October 2019

Supplementary notes

The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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