In 2020, Zewa was the leading brand for home care in Russia, with approximately 107 consumer reach points, which is a measure of brand penetration and consumer choice. Fairy and Iz Naberezhnykh Chelnov ranked second and third in that segment with 68 and 67 CRPs nationwide, respectively.
Leading 20 home care brands ranked by consumer reach points in Russia in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Most chosen home care brands in the Europe 2020, by consumer reach points
- Most chosen home care brands in the Portugal 2018, by consumer reach points
- Most chosen home care brands in the Poland 2020, by consumer reach points
- Leading home care brands' household penetration rate in Ireland 2018
- Leading home care brands' household penetration rate in Germany 2020
- Leading home care brands' household penetration rate in Greece 2020
- Most chosen home care brands in Greece 2020, by consumer reach points
- Leading home care brands' household penetration rate in Portugal 2018
- Leading home care brands' household penetration rate in Europe 2020
- Leading home care brands' household penetration rate in Poland 2018-2020
- Leading home care brands' household penetration rate in Spain 2017
- Argentina: home care products sales growth 2015, by category
- Mexico: home care products sales growth 2015, by category
- Home care most popular brands in Spain 2020, by consumer reach points
- Peru: most popular home care brands 2019
- Cleaning products owned in the household in the U.S. 2018
- Household cleaner sales in grocery outlets in the U.S. 2013
- Household expenditure on cleaning and maintenance products in Denmark 2008-2018
- Most preferred domestic household chemicals brands in China 2019
- Importance of household and cleaning supplies brands offering products that make wome
Kantar Worldpanel. (May 24, 2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in Russia in 2020." Chart. May 24, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. (2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Russia in 2020." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in Russia in 2020 Statista, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/ (last visited May 27, 2022)