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Most chosen home care brands in Russia 2020

Published by Statista Research Department, Jun 11, 2021
In 2020, Zewa was the leading brand for home care in Russia, with approximately 107 consumer reach points, which is a measure of brand penetration and consumer choice. Fairy and Iz Naberezhnykh Chelnov ranked second and third in that segment with 68 and 67 CRPs nationwide, respectively.

Leading 20 home care brands ranked by consumer reach points in Russia in 2020

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Sources

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Release date

May 2021

Region

Russia

Survey time period

November 2019 to October 2020

Supplementary notes

The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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