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Italy: share of consumers willing to accept premium prices 2018, by product category

This statistic shows the share of consumers willing to accept premium prices in Italy in 2018, by product category. According to survey results, 39 percent of asked consumers were willing to pay more for natural food, while 33 percent of respondents did not mind spending more for free from GMOs food or beverages.

Share of consumers willing to accept premium prices in Italy in 2018, by product category

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Source

Release date

June 2018

Region

Italy

Survey time period

2018

Supplementary notes

The source does not provide any additional information about the survey.

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