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Frequency of online purchases of books, newspapers, magazines in the Netherlands 2017

Distribution of consumers purchasing hardcopy or physical subscriptions of books, newspapers and magazines online in the Netherlands in 2017, by frequency

by Raynor de Best, last edited Sep 17, 2019
Frequency of online purchases of books, newspapers, magazines in the Netherlands 2017 This statistic shows the answers to a survey question on how often consumers in the Netherlands purchased hardcopy editions of books, newspapers and magazines via the Internet in 2017, or had a physical subscription to one of these. Approximately 30 percent of the respondents indicated they used e-commerce to buy one of the products within this segment between one or three times in the last 12 months. 55 percent of the respondents indicated they never purchased books, newspapers and magazines online.
Approximately 60 percent of the media and entertainment retail sales were done online, making this the product segment with the largest share of e-commerce sales in the Netherlands in 2017. On the other hand, in the food and near-food category this percentage reached four percent.
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Distribution of consumers purchasing hardcopy or physical subscriptions of books, newspapers and magazines online in the Netherlands in 2017, by frequency

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
The most important statistics
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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