Frequency of online purchases of books, newspapers, magazines in the Netherlands 2017

This statistic shows the answers to a survey question on how often consumers in the Netherlands purchased hardcopy editions of books, newspapers and magazines via the Internet in 2017, or had a physical subscription to one of these. Approximately 30 percent of the respondents indicated they used e-commerce to buy one of the products within this segment between one or three times in the last 12 months. 55 percent of the respondents indicated they never purchased books, newspapers and magazines online.

Approximately 60 percent of the media and entertainment retail sales were done online, making this the product segment with the largest share of e-commerce sales in the Netherlands in 2017. On the other hand, in the food and near-food category this percentage reached four percent.

Distribution of consumers purchasing hardcopy or physical subscriptions of books, newspapers and magazines online in the Netherlands in 2017, by frequency

Share of respondents
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Release date

February 2018



Survey time period


Number of respondents

1,000 respondents

Age group

18-66 years

Special properties


Supplementary notes

The source does not specify the date of the survey or the type of survey that was used.

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Statistics on "E-commerce in the Netherlands"

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