U.S. holiday shopping preference for physical stores over online by generation 2018

This statistic shows the consumers who prefer physical store formats to online formats when holiday shopping in the United States, as of September 2018 by generation. Some 52 percent of senior respondents stated that they preferred physical stores to online.

Consumers who prefer physical stores to online formats when holiday season shopping in the United States as of September 2018, by generation*

Share of respondents
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Source

Release date

October 2018

Region

United States

Survey time period

September 6 to13, 2018

Number of respondents

4,036 respondents

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: “Using a scale of 1 through 5, where 1 means ‘Very much disagree’ and 5 means ‘Very much agree’, please state how much you agree with each of the following statements.”
* Respondents who agreed or very much agreed.

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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