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YouTube usage in Australia 2018 by generation

Share of YouTube usage in Australia in 2018, by generation

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Release date

September 2018



Survey time period


Number of respondents


Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: 'Which of the following social media platforms do you spend the most time on each week? Please select up to three'.

Age groups are defined as follows:

  • - Trailing Millenials: 14-28 years
  • - Leading Millenials: 29-34 years
  • - Xers: 35-51 years
  • - Boomers: 52-70 years
  • - Matures: 71 years and older

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