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YouTube usage in Australia 2018 by generation

This statistic displays the usage of YouTube in Australia in 2018, by generation. During the survey period, around 55 percent of leading millenials aged 29 to 34 years reported to actively use YouTube.

Share of YouTube usage in Australia in 2018, by generation

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Release date

September 2018



Survey time period


Number of respondents


Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: 'Which of the following social media platforms do you spend the most time on each week? Please select up to three'.

Age groups are defined as follows:

  • - Trailing Millenials: 14-28 years
  • - Leading Millenials: 29-34 years
  • - Xers: 35-51 years
  • - Boomers: 52-70 years
  • - Matures: 71 years and older

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