Active social network penetration in selected countries as of January 2017

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Share of internet users
UAE99%
South Korea83%
Singapore77%
Hong Kong75%
Malaysia71%
Argentina70%
Thailand67%
United States66%
Australia65%
UK64%
Canada63%
Turkey60%
Mexico59%
Saudi Arabia59%
Philippines58%
Brazil58%
China57%
France56%
Spain54%
Italy52%
Japan51%
Vietnam48%
Germany41%
Indonesia40%
Russia39%
Poland39%
Global average37%
Egypt37%
South Africa27%
India14%
Nigeria10%
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About This Statistic

This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2017. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked second with a social media usage penetration of 83 percent.

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