Active social network penetration in selected countries as of January 2018

Social media: active usage penetration in selected countries 2018 This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2018. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked second with a social media usage penetration of 84 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of January 2018, WhatsApp was the most popular mobile messenger app worldwide with over 1.3 billion monthly active users. As of January 2018, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.
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Share of internet users
UAE99%
South Korea84%
Singapore83%
Hong Kong78%
Argentina76%
Saudi Arabia75%
Malaysia75%
Thailand74%
United States71%
Australia69%
Canada68%
UK66%
China65%
Mexico64%
Philippines63%
Turkey63%
Brazil62%
Spain58%
France58%
Italy57%
Vietnam57%
Japan56%
Indonesia49%
Russia47%
Germany46%
Poland45%
Global average42%
Egypt40%
South Africa32%
India19%
Nigeria10%
Share of internet users
UAE99%
South Korea84%
Singapore83%
Hong Kong78%
Argentina76%
Saudi Arabia75%
Malaysia75%
Thailand74%
United States71%
Australia69%
Canada68%
UK66%
China65%
Mexico64%
Philippines63%
Turkey63%
Brazil62%
Spain58%
France58%
Italy57%
Vietnam57%
Japan56%
Indonesia49%
Russia47%
Germany46%
Poland45%
Global average42%
Egypt40%
South Africa32%
India19%
Nigeria10%
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This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2018. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked second with a social media usage penetration of 84 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of January 2018, WhatsApp was the most popular mobile messenger app worldwide with over 1.3 billion monthly active users. As of January 2018, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.
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Release date
January 2018
Region
Worldwide
Survey time period
January 2018
Special properties
Active accounts on the top social network in each country compared to population
Method of interview
Online survey

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