Active social network penetration in selected countries as of January 2017

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Share of internet users
UAE99%
South Korea83%
Singapore77%
Hong Kong75%
Malaysia71%
Argentina70%
Thailand67%
United States66%
Australia65%
UK64%
Canada63%
Turkey60%
Mexico59%
Saudi Arabia59%
Philippines58%
Brazil58%
China57%
France56%
Spain54%
Italy52%
Japan51%
Vietnam48%
Germany41%
Indonesia40%
Russia39%
Poland39%
Global average37%
Egypt37%
South Africa27%
India14%
Nigeria10%
© Statista 2017

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About This Statistic

This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2017. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked second with a social media usage penetration of 83 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of January 2017, WhatsApp was the most popular mobile messenger app worldwide with over 1.2 billion monthly active users. As of January 2017, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.

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