Social media: active usage penetration in selected countries 2019

Active social network penetration in selected countries as of January 2019

Social media: active usage penetration in selected countries 2019 This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2019. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked third with a social media usage penetration of 84 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of January 2019, WhatsApp was one of the most popular mobile messenger app worldwide with over 1.3 billion monthly active users. As of January 2019, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.
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Active social network penetration in selected countries as of January 2019

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Share of internet users
UAE99%
Taiwan89%
South Korea85%
Singapore79%
Hong Kong78%
Malaysia78%
Argentina76%
Thailand74%
Australia72%
Sweden72%
New Zealand71%
Denmark71%
China71%
Philippines71%
United States70%
Colombia68%
Saudi Arabia68%
UK67%
Canada67%
Mexico67%
Ireland66%
Brazil66%
Portugal65%
Belgium65%
Netherlands64%
Vietnam64%
Turkey63%
Japan61%
Spain60%
Italy59%
France58%
Indonesia56%
Switzerland51%
Austria50%
Russia49%
Poland47%
Morocco47%
Germany46%
Global average45%
Egypt40%
South Africa40%
India23%
Ghana19%
Kenya16%
Nigeria12%
Share of internet users
UAE99%
Taiwan89%
South Korea85%
Singapore79%
Hong Kong78%
Malaysia78%
Argentina76%
Thailand74%
Australia72%
Sweden72%
New Zealand71%
Denmark71%
China71%
Philippines71%
United States70%
Colombia68%
Saudi Arabia68%
UK67%
Canada67%
Mexico67%
Ireland66%
Brazil66%
Portugal65%
Belgium65%
Netherlands64%
Vietnam64%
Turkey63%
Japan61%
Spain60%
Italy59%
France58%
Indonesia56%
Switzerland51%
Austria50%
Russia49%
Poland47%
Morocco47%
Germany46%
Global average45%
Egypt40%
South Africa40%
India23%
Ghana19%
Kenya16%
Nigeria12%
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This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2019. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked third with a social media usage penetration of 84 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of January 2019, WhatsApp was one of the most popular mobile messenger app worldwide with over 1.3 billion monthly active users. As of January 2019, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.
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Release date
January 2019
Region
Worldwide
Survey time period
January 2019
Special properties
active accounts on the top social network in each country compared to population
Method of interview
Online survey
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