Social media: active usage penetration in selected countries 2020

This statistic displays the share of internet users in selected countries visiting social networking sites as of January 2020. Based on a comparison of the number of active accounts on the top social network in each country to the population, South Korea ranked third with a social media usage penetration of 87 percent. Social media usage has also become increasingly mobile, in large part thanks to social apps. As of October 2019, WhatsApp was one of the most popular mobile messenger app worldwide with over 1.6 billion monthly active users. As of January 2020, the mobile social media penetration in Asian countries was high due to mobile-first connectivity in these markets.

Active social network penetration in selected countries as of January 2020

Share of population
UAE99%
Taiwan88%
South Korea87%
Malaysia81%
Singapore79%
Hong Kong78%
Argentina76%
New Zealand75%
Thailand75%
Sweden73%
Saudi Arabia72%
China72%
Australia71%
Denmark71%
Israel70%
United States70%
Mexico69%
Colombia69%
Portugal69%
Vietnam67%
Philippines67%
Canada67%
UK66%
Brazil66%
Ireland65%
Belgium65%
Japan65%
Turkey64%
Netherlands64%
Spain62%
France60%
Indonesia59%
Italy58%
Romania57%
Switzerland52%
Poland50%
Austria50%
Worldwide49%
Morocco49%
Russia48%
Germany45%
Egypt41%
South Africa37%
India29%
Ghana20%
Kenya17%
Nigeria13%
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Sources

Release date

January 2020

Region

Worldwide

Survey time period

January 2020

Special properties

active accounts on the top social network in each country compared to population

Method of interview

Online survey

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Statistics on "Social media usage worldwide"

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