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Instagram usage in Australia 2018 by generation

Published by Christopher Hughes, Jul 15, 2020
This statistic displays the usage of Instagram in Australia in 2018, by generation. During the survey period, around 37 percent of trailing millennials aged between 14 and 28 years reported to actively use Instagram.

Share of Instagram usage in Australia in 2018, by generation

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Source

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Release date

August 2017

Region

Australia

Survey time period

2018

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: 'Which of the following social media platforms do you spend the most time on each week? Please select up to three'.

Age groups are defined as follows:

  • - Trailing Millenials: 14-28 years
  • - Leading Millenials: 29-34 years
  • - Xers: 35-51 years
  • - Boomers: 52-70 years
  • - Matures: 71 years and older

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