Entrepreneurial spirit attribute distribution in India 2018

This statistic illustrates the results of a survey about the entrepreneurial spirit attribute distribution in India as of September 2018. According to the survey conducted by Ipsos, around 76 percent of respondents described themselves as having a strong work ethic.

Entrepreneurial spirit attribute distribution in India as of September 2018*

Share of respondents
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Release date

November 2018



Survey time period

September 20-28, 2018

Number of respondents


Age group

16-64 years

Special properties

samples represent a more affluent, connected population

Method of interview

Online survey

Supplementary notes

*The Entrepreneurial Spirit was developed by combining responses to several attributes.
Participants were asked the following question: "To what Extent do the following words/phrases describe you...1 not at all to 7 completely?

  • Passionate about what I do
  • Like to take risks
  • Creative
  • Future oriented
  • Resourceful
  • Strong self-belief (strong belief in my abilities
  • Self-motivated
  • Have a strong work ethic
  • Disciplined
  • Competitive
  • Can control my own destiny
  • Flexible
  • Am well connected
  • Am a good planner
  • Am a good manager of money
  • Can deal with failure
  • Innovative
  • Ambitious

  • An Entrepreneurial Spirit Index was created by combining responses:
    Very high = average rate 6 or higher on the items
    High = average rate 5 on the items
    Moderate = average rate 4 on the items
    Low = average rate 3 or lower on the items.
    The results have been weighted to represent the entire population.

    In this statistic only the two highest valued and the two lowest valued attributes are displayed.

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