Most popular airlines among millennials in the UK 2019

The most popular airline among millennials in the United Kingdom in 2019 was British Airways, with 61 percent of respondents saying they have a positive opinion of the company. It was followed by Easyjet with 52 percent saying they liked the airline.

Most popular airlines among millennials in the United Kingdom (UK) as of October 2019

Characteristic	Share of respondents
British Airways	61%
EasyJet	52%
Emirates	50%
Virgin Atlantic	47%
TUI Airways	44%
Jet2.com	38%
Qatar Airways	34%
Etihad Airways	34%
Qantas	31%
KLM	27%

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Release date

October 2019

More information

Region

United Kingdom

Survey time period

October 2018 and October 2019*

Number of respondents

Over 5,000**

Method of interview

Online interview

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.

The date of release refers to the date the data was accessed.

* Data was collected everyone day, with the results showing an average of the collected data over this time period. The results are updated at regular intervals.
** Interviews on which the data is based vary by brand, with each exceeding 5,000 respondents.

The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Millennials are defined as being born between 1982 and 1999.

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