Hong Kong: pre-purchase brand consideration 2015

How many brands did you consider before your purchase?

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Sources

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Release date

June 2015

Region

Hong Kong

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,094 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "How many brands [films, insurance companies, hotels...] did you consider before your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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