U.S.: stores consumers have purchased from in the past months by generation 2018

Types of stores purchased from in the last three months in the United States as of August 2018, by generation

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Release date

December 2018


United States

Survey time period

August 16 to 31, 2018

Number of respondents

1,200 respondents

Age group

18 years and older

Supplementary notes

The generation breakdowns are as follows:
Millennial 1: 18-27 years
Millennial 2: 28-36 years
Generation X: 37-52 years
Baby Boomer: 53-71 years
Silent Generations: 72 years or older

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