Italy: distribution of advertising investments in the luxury sector 2017, by channel

This statistic displays the distribution of the advertising investments of the largest 110 Italian companies in the luxury sector in 2017, by channel. According to the figure, 42 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 16 percent were spent on advertising during events.

Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel

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Source

Release date

December 2018

Region

Italy

Survey time period

2017

Number of respondents

110 respondents

Special properties

Largest Italian companies in the fashion and luxury sector

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "Luxury personal goods industry worldwide"

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