Reasons for online college selection among students in the U.S. 2023

Published by
Veera Korhonen,
Jan 16, 2024
During a survey conducted in Spring 2023 in the United States, the most popular factor for choosing online education was the affordability of the program, with 77 percent of respondents reporting this was one of their top three reasons. The second most popular factor was the reputation of the school or program.

Leading reasons for online college selection among students in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

Spring 2023

Number of respondents

2,500 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Respondents had had a minimum of a high school diploma or equivalent; and were recently enrolled, currently enrolled, or planned to enroll in the next 12 months in a fully online undergraduate or graduate degree, certificate, or licensure program, or were recently graduated.
Respondents were required to select their top three responses.

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