Influence of gluten-free product range on supermarket choice in the Netherlands 2019

As of 2019, the availability of a wide range of gluten-free products appeared to do little to influence supermarket choice for consumers surveyed in the Netherlands. Just over ten percent of consumers surveyed indicated that gluten-free product ranges motivated them to visit a supermarket more frequently, while more than 50 percent of respondents indicated that gluten-free products had little or very little effect on their shopping habits.

To what extent does a wide range of gluten-free products motivate you to visit a supermarket more frequently?*

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Source

Release date

September 2019

Region

Netherlands

Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Ruim aanbod glutenvrije producten.) (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (A wide range of gluten-free products.)

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