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Most popular FMCG brands China by household penetration 2017
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Most popular FMCG brands China by household penetration 2017
Leading fast moving consumer goods (FMCG) brands China in 2017, by household penetration
by Agne Blazyte,
last edited
Sep 23, 2019
The graph shows leading fast moving consumer goods (FMCG) brands China in 2017, by household penetration. Yili ranked first with 89.6 percent penetration rate, followed by Mengniu and Master Kong.
Leading fast moving consumer goods (FMCG) brands China in 2017, by household penetration
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| Brand Name | Penetration rate of FMCG |
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Description
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by Agne Blazyte,
last edited
Sep 23, 2019
The graph shows leading fast moving consumer goods (FMCG) brands China in 2017, by household penetration. Yili ranked first with 89.6 percent penetration rate, followed by Mengniu and Master Kong.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- China
- Survey time period
- November 2017
- Number of respondents
- 18,000 brands
- Supplementary notes
- * Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- China
- Survey time period
- November 2017
- Number of respondents
- 18,000 brands
- Supplementary notes
- * Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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