Dairy brand Yili ranked first for five consecutive years in Kantar Worldpanel's Chinese FMCG brand ranking. In 2018, the brand reached almost 92 percent household penetration rate for the first time.
Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2019
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Kantar Worldpanel. (June 18, 2020). Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2019 [Graph]. In Statista. Retrieved April 10, 2021, from https://www.statista.com/statistics/718446/fmcg-brands-reach-china-by-household-penetration/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2019." Chart. June 18, 2020. Statista. Accessed April 10, 2021. https://www.statista.com/statistics/718446/fmcg-brands-reach-china-by-household-penetration/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2019. Statista. Statista Inc.. Accessed: April 10, 2021. https://www.statista.com/statistics/718446/fmcg-brands-reach-china-by-household-penetration/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Penetration in China in 2019." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/718446/fmcg-brands-reach-china-by-household-penetration/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2019 Statista, https://www.statista.com/statistics/718446/fmcg-brands-reach-china-by-household-penetration/ (last visited April 10, 2021)