Major online channels to buy groceries amid COVID-19 pandemic in China 2022

Published by
Yihan Ma,
Aug 11, 2022
According to a survey from May 2022, around 78 percent of Chinese respondents said they used horizontal e-commerce platforms to buy groceries in the past month. In comparison, an overwhelming 92 percent of respondents from Shanghai said they purchased groceries in WeChat groups in May 2022, when the metropolis experienced a lockdown.

Primary online channels to purchase groceries in the past month in China as of May 2022

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Sources

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Release date

June 2022

Region

China

Survey time period

May 2022

Number of respondents

1,188 respondents

Age group

18-59 years

Special properties

among consumers across 12 cities*

Method of interview

Online survey

Supplementary notes

* The 12 cities were Shanghai, Beijing, Guangzhou, Chengdu, Harbin, Fuzhou, Hangzhou, Wuhan, Xingtai, Zhanjiang, Changzhou, and Xinyang.

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