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Online retail share in urban FMCG retail market in China 2014-2020

This statistic describes the share of e-commerce sales in China's urban FMCG retail market from 2014 to the third quarter of 2020. During the first three quarters of 2020, online sales accounted for 26.7 percent of the FMCG retail market in urban China. The coronavirus outbreak at the beginning of 2020 accelerated the development of online grocery shopping in China.

Share of e-commerce sales in the urban FMCG retail market in China from 2014 to the 3rd quarter of 2020

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Release date

December 2020



Survey time period

2014 to Q3 2020

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Statistics on "Grocery shopping in China"

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