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Most popular online stores in Poland 2018, by brand awareness

Leading online stores ranked by brand awareness in Poland in 2018*

Most popular online stores in Poland 2018, by brand awareness This statistic shows the results of a survey on the most popular online store brands in Poland in 2018. According to the survey, the most recognizable online e-commerce platform in Poland in 2018 was Allegro. Over 72 percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce players.
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Leading online stores ranked by brand awareness in Poland in 2018*

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Description

Source

More information

This statistic shows the results of a survey on the most popular online store brands in Poland in 2018. According to the survey, the most recognizable online e-commerce platform in Poland in 2018 was Allegro. Over 72 percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce players.
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Release date
June 2018
Region
Poland
Survey time period
March 30 to April 23, 2018
Number of respondents
1,500 respondents
Age group
15 years and older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The results show spontaneous responses. Respondents were asked to name up to three online store brands.
The original question was worded as follows: "Name up to three online store names that come to your mind in the first place."

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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