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Most popular online stores in Poland 2021-2022, by brand awareness

Published by
Adriana Sas,
Oct 14, 2022
According to the survey, the most recognizable online e-commerce platform in Poland in 2022 was Allegro. Eighty-five percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce players.

Leading online stores ranked by brand awareness in Poland from 2021 to 2022*

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Release date

September 2022

Region

Poland

Survey time period

2021 to 2022

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The results show spontaneous responses. Respondents were asked to name up to three online store brands.
The original question was worded as follows: "Name up to three online store names that come to your mind in the first place."

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on " E-commerce in Poland "

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Statistics on E-commerce in Poland

Market overview

8

COVID-19 impact on e-commerce

8

Mobile commerce

8

Online stores

8

Allegro

6

E-commerce users

7

Online shopping behavior

8

Online spending behavior

5

Payment methods

8

Delivery

7

Forecasts

8

Further related statistics

20

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Topics

E-commerce in PolandE-commerce worldwideE-commerce in the European UnionE-commerce in GermanyOmnichannel retail in Poland
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