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Leading departments for innovation and digital initiatives Asia Pacific 2018

Published by Molly Moore, Jan 31, 2019
This statistic represents the results of a survey regarding leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018. During the survey period, 54 percent of the respondents across Asia Pacific stated that marketing department was mainly responsible for innovation and digital initiatives.

Leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018

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Release date

June 2018

Region

APAC

Survey time period

April to May 2018

Number of respondents

150 respondents

Age group

14 years and older

Special properties

Conducted with retail executives, directors and senior managers across Asia.

Method of interview

Online survey

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