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Leading departments for innovation and digital initiatives Asia Pacific 2018

Leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018

Leading departments for innovation and digital initiatives Asia Pacific 2018 This statistic represents the results of a survey regarding leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018. During the survey period, 54 percent of the respondents across Asia Pacific stated that marketing department was mainly responsible for innovation and digital initiatives.
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Leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018

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This statistic represents the results of a survey regarding leading departments for innovation and digital initiatives for retailers across Asia Pacific in 2018. During the survey period, 54 percent of the respondents across Asia Pacific stated that marketing department was mainly responsible for innovation and digital initiatives.
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Release date
June 2018
Region
APAC
Survey time period
April to May 2018
Number of respondents
150 respondents
Age group
14 years and older
Special properties
Conducted with retail executives, directors and senior managers across Asia.
Method of interview
Online survey
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