GMV of leading e-commerce sites in Japan 2022

Published by C. Diep, Aug 7, 2023
In 2022, the gross merchandise volume of Amazon.co.jp amounted to around 6.8 trillion Japanese yen, establishing the B2B2C website as the leading e-commerce platform in Japan. Among consumer-to-consumer focused platforms, Yahoo Auction overtook the mobile marketplace application Mercari, with a GMV of over 979 billion yen.

Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2022 (in billion Japanese yen)

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Release date

July 2023

Region

Japan

Survey time period

2022

Supplementary notes

*Estimates.
100 Japanese yen equal 0.70 U.S. dollars or 0.64 euros as of August 2023.
Values have been rounded.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

Further related statistics

18

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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